The Mural of the Future

Here at Lumenal Code, we love pushing the envelope, so when Marketo approached us to create an installation for their annual Summit that was unlike anything anyone had ever seen before, we got pretty excited.
After some brainstorming and learning about the software Marketo makes, we came up with an idea for a futuristic vision of the ‘Marketing Nation’, where communication signals and information buzz through the air and a giant marketing machine analyzes and responds to the data.

This mural was also a really good opportunity for us to show what is possible when you combine augmented reality with artwork. We used the Layar platform to develop an interactive mural that participants scan with their smartphone to unlock animated and social media content.

You can scan the above image of the entire mural if you download the Layar app on your tablet or smartphone. Also, here are close-ups of the left and right panels which you can scan independently.

To fabricate the mural panels, we worked with One Hat One Hand, a design shop in San Francisco that can literally build just about anything you can dream of. When we showed up at their shop on April 2nd, and the panels were already waiting for us, ready to start painting. They looked a little something like this:

We painted the entire mural in 3 intense days, crashing on sofas at the shop and working late nights. Here are a few shots from the process:

Lumenal Code is a creative collaboration between Dan Cohen and Gabe Shaughnessy. To create our installations, we developed a collaborative illustration process that results in a synergy of our independent styles. It’s challenging sometimes to leave your ego at the door when you go into an art project, but the end results are more rewarding than any solo venture could ever be. Here are some images of the creative process we used to get to the final mural.