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“The seasonal app highlights the key product stories for the season that will be supported by brand marketing.
The pace of our category game plan process along with GTM is constantly getting faster. It’s important that we let the AE’s know what the priorities are, knowing that they could be selling up to 10 different categories per season.” Brad Kehm

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Strategies, Stories, Financials, and Assortments


  • Elevation of customer sell-in presentations
  • Consistency and accuracy of seasonal category stories
  • Incremental Sales
  • Time savings for Account Executives

Used by:

  • Account Executives